Featured in NJLCA Magazine
The popularity of water features has grown exponentially in recent years. Simplicity, efficiency and education have propelled water features from a small, specialized market into a popular DIY or supplemental project. Manufacturers now offer a wider array of solutions that have given birth to a new market aside from the traditional customer, which has been in decline for the past several years.
This market is composed of a new generation of consumers, seeking products consistent with the scale of their available income and property size. Homeowners require custom, smaller, simpler and safer and effective products that need minimal maintenance.
Water features fill this requirement by offering a smaller footprint for installation along with a multitude of style options. Along with homeowners, businesses, schools and property managers are now seeking out alternate solutions to large-scale ponds with water features.
A pond-less feature provides the calming aesthetic qualities of a traditional pond: the ability to view the soothing motion of water while enjoying its natural, calming notes. These benefits come without the risks of extended maintenance as well as the liability of safety to the public.
With the growth of demand from the market, it is critical that pond contractors modify their approach and grasp the opportunity for increased income with reduced follow-up calls. High profit margins can be achieved with water features, having quick installations (under four hours.)
Manufacturers like EasyPro have answered the demands and developed a Tranquil Décor Series that feature products designed as free-standing, compact basalt column bubbling rock installations. These installations accentuate the rock’s natural beauty with flowing water, giving the consumer a glimpse into the wonders of nature anywhere.
The nature of this piece allows the customer to personalize the installation with different size and shaped columns and layout. This allows the customer the privilege to actively assist in the design of their exterior water feature.
It is evident that there is clear room for growth in this segment for those willing to embrace it. With such simple solutions, tailored to the modern needs of the marketplace, water features produce the perfect harmony between new opportunities for professionals and new solutions for homeowners.
John Helander is the National Sales Manager for Aquarius Supply and has been in the Green Industry for over 30 years. Aquarius Supply has served Landscape and Irrigation professionals throughout the Northeast, Mid-Atlantic and Delmarva regions for almost 50 years.